Influencer License in Dubai, UAE
Dubai is increasingly becoming a hub for social media influencers and digital companies.
To legally operate as a social media influencer in Dubai, it’s essential to obtain a license from the National Media Council (NMC). Understanding the process to secure this influencer license is crucial for anyone looking to enter this field in the UAE.
Acquiring a social media influencer license in Dubai is a smart investment, providing both financial rewards and commercial viability. The demand for influencers who can captivate audiences with educational and entertaining content is on the rise, especially among the youth. Reports show that over 85% of millennials in the UAE follow at least one social media influencer.
NMC License
Introduced in 2018, the National Media Council (NMC) license is a key part of the regulations governing the social media influencer industry in the UAE. Managed by the Media Regulatory Office under the Ministry of Culture and Youth, this license is required for anyone earning income through their online activities, including content featuring advertisements, reviews, or product endorsements.
However, the NMC license does not cover bloggers, individuals promoting their own businesses on social media, or personal website owners. Additionally, it is not required for those who review products without any form of compensation from the manufacturer.
The NMC license is initially valid for one year and must be renewed annually. There are three licensing options available:
- Category 1 (Individual): This option is for independent influencers who work on their own.
- Category 2 (Partnership): Designed for small teams of influencers who wish to operate as a business. This requires a trade license and business registration and is generally a more affordable option compared to the individual license.
- Category 3 (Agency): This option involves partnering with a certified social media influencer agency approved by the National Media Council. By working with such agencies, influencers are covered under the agency’s license. However, this arrangement may limit control over the content being promoted.
Operating as a social media influencer without an NMC license can result in fines or even account suspensions. To avoid legal issues and operate within the UAE’s influencer market, obtaining this license is essential.
Why with Firmz Business Setup?
Firmz Business Setup provides a distinct advantage in obtaining Influencer License in Dubai. With expertise in UAE business regulations, personalized solutions, and a comprehensive service range, Firmz Business Setup ensures a smoother and cost-effective license acquisition process. The team’s commitment to ongoing assistance contributes to the success of your business setup journey in Dubai.