A new regulatory landscape is reshaping the digital media world in the United Arab Emirates. For those who monetize their online presence, securing an influencer license UAE is no longer optional; it’s a legal necessity following the full implementation of Federal Decree Law No. 55 of 2023 on May 29, 2025.
These updated rules distinguish between personal content and professional, paid promotions, establishing a clear framework for all commercial content creators operating within the country. The regulations aim to enhance transparency, accountability, and professionalism in a rapidly growing digital economy.
The Dual-License Mandate: A New Era for UAE Content Creators
The most fundamental change for influencers is the shift from a single permit to a dual-license system. To legally operate and earn income from social media activities, creators must now secure two distinct authorizations in a specific order. This two-tiered approach forms the bedrock of the new regulatory system, ensuring that influencers are recognized as legitimate commercial entities before they are permitted to publish promotional content.
Steps to Get Your Social Media Influencer License UAE
First Step: Securing a Trade License
Before any media-related permits can be issued, an influencer must establish a legal commercial foundation by obtaining a trade license. This license legitimizes the creator’s work as a business activity.
What is a Trade License?
A trade license officially registers an influencer’s commercial activities, allowing them to issue invoices, open a corporate bank account, and sponsor visas. It can be obtained either as a freelancer permit or a full business license from a mainland Department of Economic Development (DED) or one of the many UAE free zones, such as Dubai Media City, SHAMS, or Meydan Free Zone. The cost for this foundational license typically ranges from AED 5,000 to AED 15,000 annually, depending on the chosen jurisdiction and business activity.
Second Step: Obtaining the Media License
With a valid trade license in hand, influencers must then apply for a media license from the UAE Media Council. This permit specifically authorizes the creation and distribution of advertising content across digital platforms.
The Role of the Media License
This license, which costs AED 1,000 per year, is the final approval needed to publish monetized content. The application is submitted through the UAE Media Council’s official portal. This requirement applies to a wide range of media activities, including sponsored posts, video content, and podcasts. The dual-license rule ensures that only legally registered business entities can engage in professional media activities.
Exploring the Vibrant Realm of Al Quoz Creative Zone Dubai
The Introduction of the Advertiser Permit
Adding another layer to the regulatory framework, the UAE Media Council introduced the “Advertiser Permit” effective July 30, 2025. This permit is required for anyone posting promotional material, even if no payment is received for the post.
Key Features of the Advertiser Permit
This permit system is designed to create a transparent advertising environment. A key incentive for residents is that the permit is offered free of charge for the first three years. Once obtained, influencers are required to display their permit number on their social media profiles, making it easy for followers and brands to verify their legal status. The permit covers all forms of advertising, including unpaid collaborations and gifted product promotions, and must be renewed annually.
Who Needs the Permit?
The permit is mandatory for any individual or entity—including influencers, marketing agencies, and corporate accounts—that publishes promotional content in the UAE. The only exemptions are for individuals promoting their own personal businesses and for minors under 18 whose content is purely educational or cultural in nature.
Trade License Dubai Guide 2025
Navigating the Rules: Who is Affected?
The new regulations apply to a broad spectrum of content creators, from full-time resident influencers to international creators visiting the country for short-term projects.
Licensing for Resident Influencers
Any UAE resident who earns money from social media—through brand collaborations, sponsored posts, affiliate marketing, or product sales—must hold both a trade license and a media license. This applies to everyone from macro-celebrities to micro-influencers. The government’s goal is to ensure anyone monetizing their online presence operates as a registered and accountable business.
Permits for Visiting Influencers
The regulations also extend to non-resident creators. Foreign influencers who plan to post promotional content while visiting the UAE must obtain a temporary “Visitor Advertiser Permit”. This permit is valid for three months and can be renewed once for another three-month period. A critical point for visitors is that they cannot apply for this permit directly; they must work through a locally licensed advertising or talent agency to submit the application.
Understanding the Costs and Application Process
Complying with the new laws involves a clear financial and administrative commitment. The total cost and process can vary based on location and the type of license sought.
Financial Breakdown
The overall cost depends heavily on the emirate and the choice between a mainland or free zone setup. In Dubai, an individual can expect the total annual cost to be between AED 15,000 and AED 30,000, which includes the trade license and media permit. Other emirates, like Sharjah, offer more affordable options. The Visitor Advertiser Permit for foreign influencers has a set fee of AED 500 for its three-month validity.
Step-by-Step Application Guide
The process for obtaining the necessary licenses involves several key steps:
- Prepare Documents: Gather essential paperwork, including copies of your passport, Emirates ID, and UAE residency visa.
- Secure a Trade License: Apply for a business license from a DED or a relevant free zone authority.
- Apply for Media License: Once the trade license is issued, submit an application to the UAE Media Council online.
- Obtain the Advertiser Permit: Apply for the final permit, which is currently free for residents for the first three years.
Dubai: New 5 year multiple-entry tourist visa announced for Indians? What you need to know
Compliance and Consequences
The UAE government is serious about enforcing these new media laws, and non-compliance can lead to significant repercussions.
The Cost of Non-Compliance
Operating without the required licenses can result in financial penalties and operational disruptions. Fines for violations can reach up to AED 1 million for serious offenses. More commonly, influencers operating without a license may face a fine of around AED 5,000, while in Abu Dhabi, specific penalties for unlicensed promotion can be as high as AED 10,000. Authorities also have the power to remove non-compliant content and suspend accounts.
Adhering to Content Standards
Beyond licensing, influencers must abide by a set of 20 mandatory content standards outlined by UAE law. These rules are designed to align digital content with the nation’s cultural and social values. Prohibited content includes promotions related to alcohol, false or misleading information, and anything that disrespects religious beliefs or violates privacy laws.