UAE: From July, Dh10,000 fine for unlicensed social media influencers in Abu Dhabi

social media influencers

From July 1, social media influencers and establishments engaged in advertising and providing advertising services without a licence will be penalised, according to the Abu Dhabi Department of Economic Development (ADDED).

The penalties would amount up to Dh10,000 and may even lead to the closure of the companies.

The Department said licences can easily be obtained through the Tamm platform by accessing the ‘Department of Economic Development Services’ and selecting the activities they wish to engage in, including advertising services on e-platforms.

The licence fee for individuals is Dh1,250; for companies it is Dh5,000.

ADDED said foreigners from outside the country can also obtain a licence provided they have an Emirates ID card or unified number.

The decision is also applicable to government companies involved in advertising services via electronic platforms.

The department also confirmed that influencers have to obtain licence despite having permits from the National Media Council.

Currently, there are 543 licence-holders practising advertising services on electronic platforms and social media, with the number expected to increase after the decision comes into effect.

Earlier, all licensed businesses in the emirate were directed to follow guidelines related to partnerships with social media influencers. Failure to comply will expose violators to closure or fines starting from Dh3,000 and going up to Dh10,000, the the Department of Economic Development said.

Khaleej Times

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