Anyone sharing financial or investment advice through any media, including social platforms or events, must now be licensed by the SCA. Influencers who create content on investments, trading, or financial advice in the UAE are now required to apply for a licence. The Securities and Commodities Authority (SCA) recently announced the launch of this new ‘influencer’ licence, the first of its kind in the region.
Finfluencer licence aims to bring more transparency, trust, and regulation to the growing world of financial content on social and digital platforms.
This new seeks initiative will also set clear rules for individuals offering investment analysis, recommendations, and financial promotions across digital platforms. It’s part of a broader move to protect investors and make sure that financial information shared online is accurate, responsible, and legally compliant.
To make it easier for content creators, the SCA has waived registration, renewal and, legal consultation fees related to this service, for the next three years. This will cut down government bureaucracy and promote financial innovation within a strong legal and regulatory framework.
Waleed Saeed Al Awadhi, CEO of the SCA, described the licence as more than just a regulation. “This is a strategic step to reshape how regulators operate in the digital economy,” he said. “SCA aspires to elevate global benchmarks of market integrity, foster transparency, and nurture a disciplined and trustworthy financial environment. The SCA positions itself as enablers of transformative change, adopting forward-thinking regulatory models that evolve with the fast-paced dynamics of the financial and investment landscape.”
Who needs the licence?
Individuals creating content that provides financial or investment recommendations, whether through social media, blogs, YouTube videos, podcasts, webinars, or in-person events, and that relates to regulated financial products or services in the UAE, must be licenced by the SCA.
Recommendations may include:
- Giving advice on buying or selling of stocks or other financial products
- Offering opinions or forecasts on the future value of investments or assets
- Creating content about virtual assets, trading platforms, or investment services
- Sharing financial analysis, reports, or opinions through any kind of media
Once registered, finfluencers must follow a set of regulatory guidelines to ensure their content meets high standards of accuracy and responsibility.
Building trusted digital financial space
The finfluencer licence is just one part of the SCA’s larger strategy to support the UAE’s growth as a leading financial hub. By creating this regulation that keep pace with how people now learn about and engage with financial services, the SCA is helping to ensure that innovation can thrive, without compromising on trust, transparency, or investor protection.
The authority reaffirms its commitment to safeguarding market integrity, advancing financial literacy, and aligning with international best practices in the rapidly evolving digital financial landscape.
Source:
Khaleej Times
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